Sr. Partner Marketing Manager & Team Lead

December 2024 - Present

• Leads global and cross-regional marketing initiatives for channels and alliances with key partners like AWS, Google Cloud, and Microsoft as well as top-tier channel partners.

• Develops strategic plans in collaboration with JFrog business to drive growth and maximize partnerships' potential.

Global Cloud Partner Marketing Manager

August 2023 - December 2024

• Lead co-marketing campaigns with our JFrog Cloud Partners: AWS, Google Cloud, and Microsoft Azure

• Support co-build and co-sell motions via the JFrog Cloud Alliances team

• Own launch marketing for Cloud Partner integrations and solutions including customer-facing comms and sales enablement

• Responsible for establishing and executing global cloud partner marketing strategy, and collaborate regionally to support local field activities around the globe

Senior Industry Marketing Manager, Pan-Industry

August 2021 - June 2023

In this pan/cross-industry role, I supported 14 industry marketing teams on various high-visibility strategic initiatives, and served as a centralized owner of cross-industry collaborations with product, solutions, field enablement, blog, web, brand, customer advocacy, and other AWS teams to ensure alignment to industry GTM strategies and goals.

• Led cross-industry marketing initiatives for 14 commercial industries on the AWS Industry Marketing team in areas of web, blog, branding, content, product and solutions marketing, messaging, and high-priority strategic projects.

• Established internal playbook for AWS for [Industry] initiatives, and program managed launches in Automotive, Games, and Advertising and Marketing industries in tandem with tier-1 service launches and product marketing. Coordinated messaging, product marketing, customer advocacy, partner marketing, and launch content for web and blog with AR and PR teams.

• Co-launched industry marketing discipline for Sports, including messaging development, new website build and launch, sports partnership team (NFL, F1, etc.) alignment, field enablement resources, and customer references curation.

• Established and launched new industry branding in collaboration with AWS Brand Creative team with 15 industry-specific style guides and scalable resources to unblock critical work and align industry GTM efforts to AWS core brand visual system, providing greater clarity to customers.

• Owned centralized operations for the official AWS for Industries blog channel and served as certified Bar Raiser for three years. Edited and published (WordPress) hundreds of blog posts to ensure quality and alignment to AWS style.

• Co-owned industry webpage template standardization project, and led dozens of webpage migrations and major refresh projects across the industry marketing team to increase content engagement and establish a cohesive, consistent, and bar raising experience for customers using Adobe Experience Manager (AEM).

Senior Marketing Manager, Industry Customer References

October 2019 - August 2021

I captured, produced, and amplified cloud transformation stories told through an industry lens from AWS customers, ranging from startups to enterprises. My primary stakeholders were the heads of industry marketing across 10+ commercial industries.

• Executed on industry customer advocacy strategy and supported tactical content production for hundreds of customer-centric case studies, blogs, and videos on AWS Global Customer References team (within AWS Product Marketing).

• Supported large-scale events, such as AWS re:Invent, with customer speaking nominations and post-event content amplification.

• Provided curated industry customer reference resources for sales enablement, and assisted in maintaining internal references database with 11,000+ customer references and associated approved content.

Senior Marketing Manager (First Marketing Hire, Series B)

November 2018 - October 2019

My core responsibilities included:

• Managing the Marketing department

• Setting quarterly department goals

• Directing the strategy for content, promotions, and product announcements

• Channel partner marketing strategy

• Administration of all HubSpot CRM & marketing operations + internal training

• Events coordination for conferences

• Creating high-value sales collateral

• Expanding social media presence and following

• Supporting employer brand strategy to drive recruiting efforts

Marketing Manager

March 2017 - November 2018

As the Marketing Manager, my main responsibilities were:

• Managing external Events team

• Supporting Sales and Partners with targeted marketing collateral and resources

• Operating Partner Portal, new Partner onboarding, and sales deal registration program

• Creating email, webinar, event, and content lead generation campaigns

• Authoring blog posts, whitepapers, surveys, and case studies

• Optimizing digital content for SEO

• Owning marketing initiatives and partner relations on state purchasing contracts

• Executing annual President’s Club sales incentive trip and PartnerLaunch training events

• Participating in employee mentorship as peer mentor

• Increased blog content by 100% in one year, generated 200+ qualified leads with lead nurturing content

• Coordinated 50+ (and counting) Partner marketing events, generating 70+ opportunities for Sales

Senior Media Relations Manager

November 2015 - March 2017

As a Senior Media Relations Manager, I managed a team or Media Relations Specialists and also provided client and content strategy.

My main concentrations were:

• Managed Media Relations department of Media Relations Specialists

• Delivered client-facing reports and advised PR campaign strategy

• Directed creative strategy on wide array of client verticals

• Achieved 700+ media placements in 2016, 36,000 total links built for client SEO

• Participated as mentor in internal employee mentorship program

Media Relations Specialist

March 2015 - November 2015

I connected viral content with top-tier publishers.

My main responsibilities included:

• Pitched content stories to editors and reporters in various verticals

• Developed relationships with top-tier and niche publishers

• Provided campaign production feedback for optimal promotional success

• Secured top-tier placements at Business Insider, USA Today, Buzzfeed, Fast Company, CNET, AdWeek, Huffington Post, MarketWatch, and more